No. Helm only reads your Shopify and Meta data. It never edits orders, products, prices, or ad campaigns — automations can only post a Slack message or append a row to a Google Sheet you attach, and email campaigns only go out when you hit send.

No. Say things like “alert Slack when Meta ROAS drops under 2” or “append each campaign’s spend to Sheets every night” — or start from a template. Helm builds a preview you confirm before anything goes live. You can also run a test first.

You only need one destination connected. Many teams start with Slack for Meta budget and ROAS alerts, then add Sheets for daily campaign logs. Shopify and Meta are optional too — connect what you actually use.

Yes. Every new workspace gets a 7-day free trial at Pro limits (15 automations, 3 team members) — no paid plan required to start.

Nothing is deleted. Automations pause until you choose Basic or Pro — then they pick back up. You can still open Settings and Connections while paused.

Shopify order, inventory, and checkout events are near-instant. Meta ad metrics (spend, ROAS, budget used, and more) are checked every 15 minutes. Scheduled digests run at the time you set.

On the Pro+ plan you verify your own sending domain (guided DNS setup), build audiences from Shopify customer segments or your own uploaded lists, and design campaigns with a block editor using your brand kit. Send a test to yourself first, then track delivered, opens, and clicks per campaign — up to 2,500 contacts at a time (can be deleted).